About
Yaqub Foods
Authentic Pakistani masalas and recipe mixes, crafted in Multan with Halal quality, for everyone who cooks with heart.
Our story
Rooted in Multan, trusted across the region
Yaqub Group began in 1948, when Chaudhry Yaqub established Yaqub Soap Factory on the outskirts of Multan. Today the group serves Pakistan across industries, while Yaqub Foods carries that legacy into every box of masala we make.
Yaqub Foods Pvt Ltd manufactures the masalas, recipe mixes, and spice products you see in our catalogue, including premium blends, plain spices, and cooking pastes, with authentic taste and Halal quality for retailers, restaurants, and home cooks.
Whether you stock our range or cook with it at home, you receive the same commitment to reliability and flavour that has defined our name for generations.
Heritage
1948
A factory on the edge of Multan
That first soap factory helped raise hygiene standards in rural Pakistan. From those foundations grew a diversified group: soap, packaging, spices, philanthropy, and care, united by workmanship and respect for community.
Yaqub Foods continues that thread: natural ingredients, careful blending, and the trust of families who return to our blends again and again.
Our masala range
Every product in our 40g line is photographed here as you would find it on shelf. Click through for ingredients, recipes, and detail.
Our Business Divisions
From household essentials and packaging to authentic spices, community outreach, and healthcare. Each arm of the Yaqub Group shares the same commitment to quality, integrity, and the people we serve.
Yaqub Group: A Legacy of Quality and Care
Since our inception in 1948, the Yaqub Group has evolved into a diversified enterprise dedicated to enhancing the quality of life in Pakistan. Through our commitment to industrial excellence and social responsibility, we strive to serve our nation with integrity and innovation.
Yaqub Soap Pvt. Ltd.
For over 75 years, Yaqub Soap has been a cornerstone of Pakistani households. From high-performance laundry solutions and detergent bars to premium beauty soaps and powders, we remain steadfast in our commitment to delivering uncompromising quality and purity in every product.
Yaqub Packages
Yaqub Packages provides cutting edge, durable, and innovative packaging solutions tailored to meet the evolving needs of diverse industries. Through precision manufacturing and a customer centric philosophy, we ensure that our clients’ products are not only protected but also presented with market-leading excellence.
Yaqub Spices (Yaqub Foods)
Representing the newest chapter in our legacy, Yaqub Spices captures the heart of authentic Pakistani cuisine. Crafted from 100% natural, premium ingredients, our masala blends are designed to bring the traditional richness, aroma, and flavor of home cooked meals to every kitchen. We bridge the gap between fresh innovation and timeless tradition.
Laeeque Rafiq Foundation
The Laeeque Rafiq Foundation serves as the philanthropic heart of the Yaqub Group. We are dedicated to the sustainable upliftment of our communities through targeted initiatives in education, social welfare, and humanitarian aid. Our mission is rooted in deep compassion and a commitment to creating a lasting, positive impact for those in need.
Laeeque Rafiq Hospital
Operating under the compassionate umbrella of the Laeeque Rafiq Foundation, Laeeque Rafiq Hospital is a testament to our dedication to public service. Providing quality healthcare with dignity, our facility serves the people of Multan and surrounding regions as a beacon of medical excellence, trust, and patient-centered care.